A refreshing collection
What makes Peerick wines unique is our story. We have a deep connection and respect for the ancient and fragile country from which our wines are derived. It permeates everything we do from our viticultural practices to our wine making.
We are totally committed to maintaining a rich, healthy, sustainable and diverse eco-system for our vines to thrive in, which in turn is reflected in the quality of our wines.
The Peerick label
The Dja Dja Wurrung’s traditions, beliefs and dreamtime stories are proudly revealed through our wine label artwork.
At the centre of which is the triskele (symbolising our vineyard), representing fertility and evoking the three realms of earth, water and sky from our Celtic culture. The four pathways leading out represent the water from middle creek, with the symbols inside showing the community and its people, travelling through the region to taste its fine wine and food offerings. At the end of each path are four circles portraying our family. Each of these components sitting on a backdrop of brushstrokes that embody the paint that the Dja Dja Wurrung use for ceremonies central to their creation stories.
Original artwork by Gary Saunders and label design by Starship Advertising.
The branding was inspired by and incorporates unique artwork, with each varietal featuring a different colouration of the full artwork by Dja Dja Wurrung artist Gary Saunders. The brand mark features a modified triskele designed by Gary, as well as brand accents from his work.